Wild Restaurant NYC

February 3, 2015

The original sketch, done in pen

Wild honours nature. Their menu is simple, honest, and from the earth.

The team’s commitment to their mission is a constant inspiration as we worked with Wild to celebrate nature; the source of our uniqueness, our well being, and our future. Together, we underwent complete a re-brand & repositioning of Wild with a focus on locally-sourced ingredients and farm-to-table ideology. We Designed a flexible, scaleable brand capable of expansion, as Wild readied to open a second NYC location and one in Las Vegas.

The design system in action.
Menu, on recycled paper stock.
A brand that could grow, across country
Copywriting designed to showcase WILD's mission.